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Sep
Criteria For Evaluating Strategic Alternatives. Porter 5 Forces Analysis. They involve a sustainable competitive advantage. Eff ectiveness Effi ciency Equity and Political Feasibility. Cost Cost is a factor that plays an important part.
Iii The availability of inputs are sufficient or not. Criteria are given below. In fact costs of the proposed marketing strategy should be affordable for the company. These are Strategic Program Evaluation SPE 17 18 and Quantitative Strategic Planning Matrix QSPM 19-21. The bargaining power is high. Authenticity Make sure that the whole alternative you are selecting is credible and authentic or not.
The strategy adopted by a firm for the purpose of evaluation as to its effectiveness should be judged against the following criteria and allied aspects- 1.
Ii The availability of the technology is appropriate or not. The evaluation process must consider a multitude of relevant information from both the internal and external environments of the organization. I The availability of resources are sufficient or not. Michael Kra ft and Sco tt Furlong analyze some of the criteria for evaluation of the public policy such as. Criteria for evaluating strategic alternative We feel that strategic alternatives must be able to create growth opportunities with high return of investment but Google being the leader in Internet and mobile search advertising the company should also consider the following criteria when evaluating strategies to achieve its goals. This may be a one-step or multi-step process depending on the complexity of the alternatives and the decision.